US fashion line, Lane Bryant have unveiled their Fall Ad Campaign #ThisBody Is Made to Shine, with some familiar faces who are very comfortable in their skin.
Lane Bryant retails fashion for women from US sizes 14 through to 28, and the ladies featured in this campaign are bold and pleasingly unapologetic.
Oscar nominee Gabourey Sidibe and Orange is the New Black’s Danielle Brooks are just two of the famous faces that star in the ad, alongside models Ashley Graham, Candice Huffine and Alessandra Garcia.
The ladies are heard during the ad, reading comments from Internet trolls who have made offensive comments of their plus size figures. In contrast to those comments, the said ladies can be seen confidently answering back and proudly modeling Lane Bryant lingerie and clothing.
A clear message to the Negative Nellies and Petty Labelle’s of this world, that these ladies are determined to shine and not let the haters stop them from slaying on the catwalk, on our TV screens or in the movie theatres.
Earlier this year, Lane Bryant released the first installment of #ThisBody with an ad that featured women who declare what their body represents and capable of achieving. It has also been written that major networks ABC and NBC chose not to run the ad –Let’s just insert side-eye here!
The ad campaign is awesome, because the message comes across clearly to other plus-sized individuals, not to let anyone steal their own shine.
You can also contribute to the #ThisBody movement by sharing how you shine. Find out more at: http://thisbody.com/
Have a look at the ladies slaying below.